There are some startling statistics about the adoption of Social Media and Mobile technologies in the refreshed Socialnomis video from Erik Qualmann.
My favorite statistic is a toss up between: if Facebook was a country is would be the third largest on the planet OR social media has replaced pornography as the #1 activity on the web.
Is Social Media just a fad? You will decide if it is or not based on whether you personally derive value from it. This video seems to say that enough people do and those who resist its adoption will likely find themselves on one side of a digital divide.
You can find the statistics on Socialnomic's blog. But the video is better and set to Fatboy Slim.
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